Meta tags

Meta tags may not provide a magical boost, but they certainly won't hurt an online campaign. In order for them to work, though, you'll need to use them properly.

The META Analyzer can provide a sort of final check; once your work is done, just paste in your site's URL and click "show meta data." Make sure the page titles, meta descriptions, and meta keywords are all displaying the way you want them to, and then rest in the knowledge that your campaign has an extra edge.M

Check your site with spider eyes

Ensure that your content is being seen in the right light! Or seen at all, as the case may be - search engine spiders aren't average users, and may get lost while trying to crawl your site.

Use the Search Engine Spider Simulator to prevent this from happening. Just enter your site's URL, and the tool will show you everything through a spider's eyes. If your text, links, meta keywords, and meta descriptions all display as they're supposed to, consider yourself well on your way to search engine success.

Keyword tool

When tailoring an online campaign, you want the best possible information on keywords and your competitors. And for those of you who use Google AdWords, there are few better sources of information than the Google AdWords Keyword Tool.

Just enter a keyword (or phrase) and choose from four possible data display types; the default mode shows the search volume and the state of the advertising competition. Choose wisely from the tool's list, and you'll have essentially have a Google-approved campaign.

Backlinks

If managing your backlinks is important, monitoring other sites' backlinks can be doubly so. Keep an eye on their overall standing, or just look for new friends; either way, this is definitely a habit worth forming.

The Backlink Summary tool makes things manageable. Just enter a site's address, and it'll return a list of domains ranked according to the number of backlinks they've provided. Taking advantage of this information is sure to help any online campaign.

http://www.webconfs.com/backlink-summary.php

Popular Keywords

An online campaign can represent a careful, deliberate plan, but you may also want to respond to the latest current events. If something's popular for a month, a week, or even a day, it could be a keyword worth targeting.

The Popular Searches tool will keep you up to date on these words and phrases; on any given day, it'll supply the top terms from Technorati, Flickr, Del.icio.us, Yahoo, Google, eBay, and a number of other sources. You'll have to decide for yourself if they're worth chasing, but it's another possible way to support your campaign.

http://www.seomoz.org/popular-searches

Keyword creation tool

Keyword creation is an important part of every online campaign, but sometimes, your own creativity can only get you so far. In the event that you need help coming up with new keywords – or even if you don't – consider using the Website Keyword Suggestions tool.

Simply enter an address and it'll analyze the page and return a list of keyword (and key phrase) suggestions. What's more, the tool will list the number of searches per month that are performed for each term. Let these suggestions give your online campaign new life.

http://www.webconfs.com/website-keyword-suggestions.php

Sitemap

Ensure that your content is easy for every search engine to read! A sitemap – and better yet, a sitemap in ROR (Resources of a Resource) format – can make this possible. And the Sitemap Tool can deliver that map to you.

The Tool will spider as many as 1,000 URLs, put together a sitemap in ROR format, and instruct you on how to upload the finished file into your site's root folder. After this is done, your site should be universally legible, and you'll be well on your way to search engine success.

http://www.webuildpages.com/tools/rorsitemap.htm