Meta tags may not provide a magical boost, but they certainly won't hurt an online campaign. In order for them to work, though, you'll need to use them properly.
The META Analyzer can provide a sort of final check; once your work is done, just paste in your site's URL and click "show meta data." Make sure the page titles, meta descriptions, and meta keywords are all displaying the way you want them to, and then rest in the knowledge that your campaign has an extra edge.M
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