An online campaign can represent a careful, deliberate plan, but you may also want to respond to the latest current events. If something's popular for a month, a week, or even a day, it could be a keyword worth targeting.
The Popular Searches tool will keep you up to date on these words and phrases; on any given day, it'll supply the top terms from Technorati, Flickr, Del.icio.us, Yahoo, Google, eBay, and a number of other sources. You'll have to decide for yourself if they're worth chasing, but it's another possible way to support your campaign.
http://www.seomoz.org/popular-searches
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